Anytime, anywhere' access to customer relationship management (CRM) software is not enough these days, according to Salesforce.com, a bellwether company among Web-based CRM vendors. To address the needs of salespeople who rely on mobile products, the San Francisco-based ASP will add 'any device" to the criteria.

On Monday, Salesforce.com will announce its Airforce Wireless Edition, which is designed to allow salespeople to access, retrieve and edit account, contact and opportunity information in real-time using wireless devices such as BlackBerry, Pocket PC and Palm OS-based products.

"Wireless hasn't entirely taken off," Kaiser Mulla-Feroze, senior product marketing manager at Salesforce.com, told ASPnews. "Is there a demand for wireless is a question we have grappled with." However, Salesforce.com is confident its wireless offering will overcome the obstacles. "Business applications out there aren't doing well because they tried to replicate what is on the desktop." Airforce Wireless is designed and optimized for small screen devices, he said.

With Airforce Wireless Edition, Salesforce.com aims to make working remotely with its CRM product as easy as sending an e-mail. To drive the mobile application Salesforce.com will license natural-language technology from Dejima Inc., a San Jose, Calif.-based company that specializes in mobile access software. In April, Dejima and Salesforce.com first announced their partnership (see Salesforce.com Is Always Just an Email Away).

After a user sends an e-mail, the formatting is stripped out and the request is interpreted by Dejima's natural language technology, which generates an XML-based query that is sent to Salesforce.com's central repository. An XML-based reply is generated.

Results of the query can be sent as an e-mail or returned to the browser. However, Dejima leans towards e-mail as the more effective way to retrieve information on wireless devices. "Wireless e-mail is the killer application for mobile computing," Antoine Blondeau, CEO of Dejima, told ASPnews, noting the benefits of not having to navigate menus on a smaller-format display.