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BlackBerryToday > News > Intel Inside Ringtones Intel Inside Ringtones
By Michael Singer
Hoping to make some beautiful digital music together, Intel (Quote, Chart) and Sony Music (Quote, Chart) Thursday said they are partnering to bring better quality music, images and video to Intel-based cell phones and PDAs. The two companies also said they plan to co-develop some next generation apps and services for Intel-based phones, including applications that will enable consumers to use PC-based multimedia content on their cell phones. The partnership is also hoping to take advantage of the same successes that Apple Computer (Quote, Chart) has found with its iPod music player. The companies say they may have a leg up considering Intel's inroads into Windows-based systems. The plan is to make initial products from the collaboration available to carriers and handset makers in 2004. "Music, and music videos in particular, promise to be among the most exciting applications for mobile devices," Intel senior vice president Ron Smith said in a statement. "Through this collaboration, users will be able to take Sony Music's premium entertainment content with them anywhere and be able to enjoy a quality experience." The Santa Clara, Calif.-based chip making giant said it will work with cell phone makers and wireless carriers to make Sony Music's mobile applications and services available on Intel PCA-based phones on advanced wireless networks around the world. Sony's portfolio gives subscribers a variety of personalized services including the ability to download and experience images, ring tones, music videos and other music entertainment services.
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