EnterpriseMobileToday BlackBerryToday

Home | News | Reviews | Features | Tips | Mobile Product Watch | Forums



Internet.com's premiere site for mobile managers and IT professionals is where wireless meets business. Our expert analysis and tips will guide you in buying, deploying, securing and managing mobile technology in the enterprise. You'll find strategic analysis, best practices, news, buyer.s guides and practical advice on how to evaluate and support a wide range of devices in the workforce.


  BlackBerryToday > News > BlackBerry Hits European 'Prosumer' Market

BlackBerry Hits European 'Prosumer' Market

By Vikki Lipset
March 5, 2003

Click to View

T-Mobile said Wednesday that it would offer the first BlackBerry wireless handheld for professional consumers and smaller firms in Germany, the United Kingdom and Austria.

The wireless operator said it would integrate Research In Motion's (RIM) BlackBerry devices, software and service with its GSM/GPRS networks and T-Email platform.

The new offering, which is expected to be available by the end of the second quarter, is geared toward those who want an advanced handheld primarily for business-related use.

"The business user is a critical market with more than 25 percent of the workforce now mobile," said Nikesh Arora, chief marketing officer of T-Mobile. "We are determined to offer a personalized experience that is secure, fast and reliable so as to increase their usability of business data communication whilst on the move."

BlackBerry handhelds feature wireless e-mail, including "push" capabilities that allow users to automatically receive new e-mail messages without needing to dial in. In addition, the Java-based BlackBerry handhelds include a built-in phone, SMS, organizer and browser applications.

In related news, T-Mobile also announced plans to launch a marketing campaign in April aimed at accelerating mobile data usage. The campaign, which is expected to begin April 4, focuses on four areas: usability, services, partnerships and pricing.

 
 Printable Version  Get the Full Story
 Email this Story to a Friend






The Network for Technology Professionals

Search:

About Internet.com

Legal Notices, Licensing, Permissions, Privacy Policy.
Advertise | Newsletters | E-mail Offers