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BlackBerryToday > News > Salesforce.com, Nextel Blast CRM into the Air Salesforce.com, Nextel Blast CRM into the Air
By Jim Wagner
Salesforce.com wants to help Nextel Communications customers pull customer relationship management (CRM) tools out of thin air -- or at least off their wireless Blackberry devices.
The San Francisco based software vendor is teaming with Nextel to offer Nextel subscribers (who use the service with RIM's Blackberry wireless e-mail devices) access to their company's latest account, contact and lead information, courtesy of Salesforce.com's Airforce wireless edition CRM. Salesforce.com has a similar partnership with AT&T Wireless. The Nextel partnership bolsters the products from both companies as a viable solution for traveling sales people. With Nextel, the deal extends to users of the $250 Blackberry 6510 or $350 Blackberry 7510 models. Using licensed technology from software developer Dejima, Nextel customers using the wireless CRM software can e-mail or view queries, and get the latest sales reports from their office or review tasks. But it was unclear as to what extent Salesforce.com's CRM software would play on the Nextel wireless network. In January 2002, Nextel signed a partnership with IBM to jointly develop e-business applications on its mobile devices.
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