That was the message from John Hanke, director of product management for Google, during a question and answer session at the ThinkEquity Partners LLC Media/Tech Convergence Summit Wednesday in New York.

Hanke said Google is expanding a trial it announced earlier in the year to place ads on content consumed on mobile devices.

"We've been in four countries -- the U.K., the U.S., Germany and Japan -- and today we're adding eight more countries," he said.

"That will an create additional revenue stream that we'll share," he said.

According to Hanke, wireless carriers and content providers can unleash a torrent of dollars if they tailor their product development and marketing strategies around letting consumers access data through mobile devices.

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