SmartPhoneToday

Home | News | Reviews | Features | FREE Downloads | Forums | Compare PDA Prices | Compare SmartPhone Prices


  BlackBerryToday > News > Yahoo Places Mobile Bet

Yahoo Places Mobile Bet

By Nicholas Carlson
January 9, 2007

Yahoo today opened 2007 with a large bet in Las Vegas.

In an effort to expand what it calls its "mobile Internet leadership," Yahoo today launched a beta version of Yahoo Go for Mobile 2.0 at the Consumer Electronics Show.

Yahoo Go 2.0 is an application available for download on millions of mobile devices on the market, a Yahoo spokesperson told internetnews.com.

The application's interface features a carousel design for user navigation between a selection of Yahoo widgets, including ones for e-mail, local search and maps, news, sports, finance, entertainment, weather, photo sharing from Yahoo property Flickr and search.

Each widget includes a "command center" where users can manipulate syndication feeds to access more articles, use watch lists to track topics of interest or add new content published in RSS, according to a statement.

Considering the U.S. mobile Internet market, the trumpeted announcement is a gamble for Yahoo.

Compared to Europe and Asia, American smartphone adoption is still very low. Even though it's grown, American users have been slow to add new applications to their devices.

But at least one analyst told internetnews.com she puts the odds in Yahoo's favor. JupiterKagan's wireless and mobile marketing analyst Julie Ask said Yahoo isn't making a wild gamble here, but a calculated investment on a growing trend.

Ask said that while only about 3 percent of mobile users browse the Internet from their phones today, faster networks and faster processors will change all that in the months and years to come.

"It's a great time for Yahoo to get started," Ask said.

The largest obstacle to Yahoo's success, Ask said, will likely be the mobile service providers. They're trying to charge users for many of the services Yahoo wants to provide for free at the cost of advertisers. But Ask said a similar conflict was carried over the early days of the Internet and that open and free has proved to work better.

Along with its major news, Yahoo also announced a series of partnerships to bring Yahoo Go for Mobile 2.0 to mobile device manufactures, including Samsung, Motorola, RIM and 3 Group.

Yahoo also said it expects to distribute Yahoo Go 2.0 through mobile operators worldwide, including Bharti Airtel, DiGi Telecommunications (Malaysia), Globe Telecom, Hutchison India, Idea Cellular, Rogers Wireless, Smart Communications, Taiwan Mobile and 3 Group in the United Kingdom, Italy, Denmark, Ireland and Sweden.

Not to be outdone by its closest search rival, Google today announced a partnership with Samsung to enable mobile phone users to access to Google products and services, according to a statement.

Story courtesy of internetnews.com



Related Links:

  • Yahoo Brings Banner Ads To Mobile
  • Review: The Benefits of BlackBerry / Yahoo! Integration
  • Yahoo Mobile Open to Windows
  • Yahoo a Go-Go on Moto Smartphones
  • BlackBerrys Yahoo!

     
     Printable Version
     Email this Story to a Friend  Add Your Opinion



    User Opinions:

       

    Be the first to add your opinion about this product
    Click HERE Now!


     Add Your Opinion  



  • PDA/Smartphone Newsletters
    text html text html
    X WindowsMobileToday X PDAStreet
    X Palm Boulevard X SmartPhoneToday
    X BlackBerryToday X Pocket PC Wire
    X iPhoneGuide      

    Other Personal Technology Newsletters
    X Sharky Extreme X WiFi Planet


    internet.comearthweb.comDevx.commediabistro.comGraphics.com

    Search:

    Jupitermedia Corporation has two divisions: Jupiterimages and JupiterOnlineMedia

    Jupitermedia Corporate Info

    Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
    Advertise | Newsletters | Tech Jobs | Shopping | E-mail Offers

    Whitepapers and eBooks

    Intel Whitepaper: Comparing Two- and Four-Socket Platforms for Server Virtualization
    IBM Solutions Brief: Go Green With IBM System xTM And Intel
    HP eBook: Simplifying SQL Server Management
    IBM Contest: Are You the Next Superstar? Join the "Search for the XML Superstar" Contest to Find Out
    Microsoft PDF: Top 10 Reasons to Move to Server Virtualization with Hyper-V
    Microsoft PDF: Six Reasons Why Microsoft's Hyper-V Will Overtake Vmware
    Microsoft Step-by-Step Guide: Hyper-V and Failover Clustering
    Intel PDF: Quad-Core Impacts More Than the Data Center
    Intel PDF: Virtualization Delivers Data Center Efficiency
    Go Parallel Article: PDC 2008 in Review
    Microsoft PDF: Top 11 Reasons to Upgrade to Windows Server 2008
    Avaya Article: Communication-Enabled Mashups: Empowering Both Business Owners and IT
    Intel Whitepaper: Building a Real-World Model to Assess Virtualization Platforms
      PDF: Intel Centrino Duo Processor Technology with Intel Core2 Duo Processor
    Microsoft Article: Build and Run Virtual Machines with Hyper-V Server 2008
    Go Parallel Article: Q&A with a TBB Junkie
    IBM Whitepaper: Innovative Collaboration to Advance Your Business
    Internet.com eBook: Real Life Rails
    IBM eBook: The Pros and Cons of Outsourcing
    Internet.com eBook: Best Practices for Developing a Web Site
    IBM CXO Whitepaper: The 2008 Global CEO Study "The Enterprise of the Future"
    Avaya Article: Call Control XML in Action - A CCXML Auto Attendant
    IBM CXO Whitepaper: Unlocking the DNA of the Adaptable Workforce--The Global Human Capital Study 2008
    Adobe Acrobat Connect Pro: Web Conferencing and eLearning Whitepapers
    HP eBook: Guide to Storage Networking
    MORE WHITEPAPERS, EBOOKS, AND ARTICLES