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Tip: Avoid The Mall, Shop From Your Smartphone

By Naomi Graychase
July 10, 2007

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Last year, Japanese consumers spent about $6.3 billion (U.S.) on retail goods that they purchased using their mobile phones. More and more Americans are starting to take advantage of m-commerce to make purchases on-the-go, or to do price comparisons, as well.

Imagine standing in a sporting goods store and using your Windows Mobile device to find out if you're getting the best price on a set of golf clubs. If you're new to shopping from your smartphone or Pocket PC, start by visiting an m-commerce portal such as the mPoria Shopping Portal. It offers millions of products from retailers who use mPoria's GoMobile software to run their mobile commerce sites.

Retailers include Buy.com, GameStop, Moosejaw Mountaineering, and TicketsNow.com. The mPoria portal is available on Verizon's Mobile Web 2.0 service and will soon be available through Sprint's Vision service and can be viewed on most Windows Mobile devices by visiting mall.mporia.com via your mobile Web browser.



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