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  BlackBerryToday > News > Verizon Mulls Text Fee to Milk a Cash Cow

Verizon Mulls Text Fee to Milk a Cash Cow

By Judy Mottl
October 13, 2008

Companies using Verizon Wireless text messaging for marketing or alerts may find themselves soon confronted by a bigger bill, as the country's No. 2 mobile carrier is considering upping the fees they'll pay to use its network.

While a proposed, three-cent additional fee may seem small, the cost would come on top of current charges carriers usually charge for such services, ranging from less than a penny for standard-rate bulk messages to a few cents for premium messaging, according to industry experts.

As a result, a price hike could dramatically increase expenses for companies relying on mobile text for marketing, customer service or third-party notifications -- such as news updates, sports scores and other types of alerts users want to receive immediately on their phones. It may even impact campaign efforts in the presidential race, as both parties are relying on mobile messaging as part of their efforts.

See here for full story at InternetNews.com.



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