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BlackBerryToday > Features > Can Anyone Kill the iPhone? Can Anyone Kill the iPhone?
By Joe Pawlikowski
As I've noted before here at PDAStreet, the iPhone and the BlackBerry, as currently constituted, shouldn't run into the heavy competitive issues espoused by most of the breathing press. Yes, there's a bit of overlap, as there is with most smartphones. But overall, with Research In Motion (RIM) taking the larger chunk of the enterprise market and Apple handily eating up the consumer sector, they play to different audiences. However, we've seen some spill-over lately.
An iPhone for the Enterprise So why do I say that they can live in peaceful coexistence? Simply, because RIM has enough of a brand name that not even the iPhone can kill it. And that's fine and good. Apple will have its foray into enterprise, likely landing at more creative institutions. But they'll never really be able to replace BlackBerry in an enterprise setting. There's just too much to be said for RIM's push email system, its favorable operating system, a mechanical keyboard, and enormous library of third party applications. And then there's the whole security issue, which I'll leave for someone more knowledgeable in the field.
RIM's Consumer Play The Curve was another attempt to reel in the consumer side. And it seems to have worked a bit. Of all the BlackBerry devices I see, the most frequent is the Curve. It's a bit narrower than the 88xx series, and it fits better in the palm of your hand. So does this represent the spillage of RIM and Apple? Does RIM's attempts with the Pearl and Curve grab as much of the consumer market as Apple's enterprise experiment takes of the corporate market? I can't say. Intuitively, I think Apple would still be ahead here. Maybe not by much, and again, this is just an educated guess.
The New BlackBerry, The New iPhone In many ways, the Bold mimics RIM's corporate-style phones. It still has the mechanical keyboard and full enterprise support. However, it has added a number of consumer-friendly features, including a full-feature browser and more multimedia functions, including sync capabilities with iTunes. Of course, it's not like Apple is lying down for this. They're about to launch their new iPhone - with 3G speeds - this Friday. It'll feature many improvements and the addition of some enterprise-friendly features. This iPhone is being released prior to the Bold, which many think will give Apple a competitive advantage. But again, we have the issue of target markets. People know the Bold is coming out, and if its here a few weeks after the iPhone, so be it. They may lose a few sales to impulsive buyers, but their core will still be there.
The New New BlackBerry Early reports have the Thunder being essentially an iPhone clone, except with four physical buttons: Send, end, back, and menu. It is also reportedly headed to Verizon for a lifetime exclusive deal. This has a couple of implications in the smartphone wars. With the iPhone on AT&T and the Thunder on Verizon, they are on competing platforms. So it's tough to say if one will kill the other. It might just be that AT&T customers go with the iPhone and Verizon customers go with the Thunder. There will be some defections for sure, but they could even out in the end.
The iPhone Killer However, you can compete with it. Verizon has tried before, releasing the LG Voyager, the HTC Touch, and the Samsung Glyde. While these devices might be quality, they simply don't have the name-brand backing that RIM has. And so when RIM releases the Thunder, there's no doubt that it will outsell all three of those phones combined. In fact, in their respective first years, we could see Thunder sales rival those of the 3G iPhone. Does that mean that the Thunder is an iPhone killer? Hardly. But if anyone is poised to compete with Apple, it's RIM. About the Author Related Links:
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